Terms & Conditions and Privacy Policy

Terms & Conditions
Privacy Policy

Table of contents

Privacy Policy – My Specialist Appinion Ltd

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the App and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the App. By using the App, You consent to the collection and use of information in accordance with this Privacy Policy.

This explains what data is collected, what the data is used for and how it is protected.

Interpretation

The words of which the initial letter is capitalised have meanings defined under the following definitions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • “Account” means a unique account created for You to access Our App or parts of Our App.
  • “Affiliate” means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • “App” means the software program provided by the Company downloaded by You on any electronic device, named My Specialist Appinion (MSA) and any associated web services. 
  • “Company” (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to My Specialist Appinion Ltd, 4 Barton Farm, Andover Road, Winchester, England, SO22 6AX. For the purpose of the UK GDPR, the Company is the Data Controller.
  • “Country” refers to the United Kingdom.
  • “Interaction” refers to the messaging interaction between You and the Specialist.
  • “Data Controller”, for the purposes of the UK GDPR (UK General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
  • “Device” means any device that can access the App such as a computer, a mobile phone or a digital tablet.
  • “Health Data” is any information that relates to the health of the individual. 
  • “Personal Data” is any information that relates to an identified or identifiable individual.

 

For the purposes of UK GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

  • “Service Provider” means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the provision of the App, to provide the service on behalf of the Company, to perform services related to the App or to assist the Company in analysing how the App is used. For the purpose of the UK GDPR, Service Providers are considered Data Processors.
  • “Usage Data” refers to data collected automatically, either generated by the use of the App or from the App infrastructure itself (for example, the duration of a page visit) We only store information about the device type being used.
  • “You” or “Your” means the individual accessing or using the App, or the company, or other legal entity on behalf of which such individual is accessing or using the App, as applicable.

Under the UK GDPR, You can be referred to as the Data Subject or as the User as You are the individual using the App.

Collecting and Using Your Personal Data

Types of Data Collected

1.Personal Data

While using Our App, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Date of birth
  • Phone number
  • Postcode
  • Usage Data 

2. Health Data

While using Our App, We will ask You to provide Us with health and medical data which is required by the Specialist to respond to Your query. Health data may include, but is not limited to:

  • General Health
  • Symptoms
  • Previous treatments
  • Current medications
  • Prior investigations
  • Images 

3. Usage Data

Usage Data is collected automatically when using the App.

4. Information Collected while Using the Application

In order to provide You with certain features of Our Application while You use it, We may collect, with Your prior permission:

  • Pictures and other information from Your Device’s camera, document files and photo library

We use this information to provide features of Our App and to improve and customise Our App. The information may be uploaded to the Company’s servers and/or an App Provider’s server or it may be simply stored on Your device.

Images are retained securely on our server for up to 7 years by Our Company once the interaction is completed.

You can enable or disable access to this information at any time through Your Device settings.

5. Interactions with the Specialist

In order to provide You with certain features of Our Application while You use it, We will retain and store the interactions with the Specialist. This information is kept to audit, monitor, and improve the quality of Our App. 

Use of Your Personal Data

  1. The Company may use Personal Data where the law allows Us for the following purposes:
    • To provide and maintain Our App, including to monitor the usage of Our App.
    • To manage Your Account: To manage Your registration as a User of the App. The Personal Data You provide can give You access to different functionalities of the App that are available to You as a registered User.
    • For the performance of a contract: The development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the App.
    • Facilitating match-making with a Specialist: We use the health-related information You provide to Us to match you with a Specialist and to facilitate your interactions with a specialist. 
    • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
    • To manage Your requests: To attend and manage Your requests to Us.
    • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings, in which Personal Data held by Us about Our App Users is among the assets transferred.
    • For outcomes analysis: We may use the health-related information you provide to Us to assess and analyse the outcomes of interactions with Specialists to monitor and improve the quality of Our App and the services provided to You. 
    • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of Our promotional campaigns and to evaluate and improve Our App, products, services, marketing and Your experience.

 

We may also collect, use and share aggregated data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with Our Privacy Policy. 

  1. We may share Your personal information in the following situations:
    • With Service Providers: We may share Your personal information with Service Providers to monitor and analyse the use of Our App, for payment processing, to contact You.
    • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
    • With Affiliates: We may share Your information with Our Affiliates, in which case We will require those Affiliates to honor this Privacy Policy. Affiliates include Our parent Company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
    • With business partners: We may share Your information with Our business partners to offer You certain products, services, or promotions.
    • With other users: When You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
    • With Your consent: We may disclose Your personal information for any other purposes with Your consent.

How and why We share Your data

1. To help Us deliver Our services We may share Your personal data with other parts of MSA, such as partner organisations who We work jointly or in connection with to provide You a service.

2. Service providers

  • Some companies provide services to You on Our behalf. We may share Your personal data with them so that they can process it to provide these services.
  • These companies can only use Your data based on Our instructions and they cannot use the data for their own purposes.
  • They also have to act in line with data protection laws and contractual terms that specify how they can process data on Our behalf.

3.Partners

If You use Our services through Your health insurer or one of Our partners, which may be your employer, We may share some of Your information with them. This could include Your:

  • Name
  • Date of birth
  • Email address

We may also share with them the fact that You have registered with Us and used Our services. We will not share any details about Your interactions or medical records, unless You consent to this.

4.Other healthcare providers

By law, We may need to share information with these services to safeguard either You or others, or conduct a public task. We may need Your consent, or to rely on Our legitimate interests to provide You with healthcare before We can share this information.

5.Protecting public health

We might process Your health data to protect public health. Your data could be vital to help research, monitor, track and manage public health emergencies, like pandemics.

In a public health emergency, Your information may be shared in a way that is appropriate and lawful with organisations such as:

  • NHS England (and any successor organisations)
  • UK Health Security Agency 
  • Local authorities
  • Health organisations
  • GPs

We will limit the use or sharing of data to the period of the emergency and will only share data to the extent necessary.

6.Statistical data in the public’s interest

We may also use data that does not identify You personally as part of statistics that We collect on certain types of illness, symptoms and conditions. This might include Us contributing medical data, research and surveillance.  We may show these summarised statistics to Our partners. They will always be anonymised. This is so We can improve medical knowledge and help Our members and the general public.

You can contact Us directly if You do not want Your data to be used in this way by email at info@myspecialistappinion.com

7.Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with Our legal obligations (for example, if We are required to retain Your data to comply with applicable laws), resolve disputes, and enforce Our legal agreements and policies.

The data from Your interactions will be kept for up to 8 years as per Our Terms & Conditions.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our App, or We are legally obligated to retain this data for longer time periods.

8.Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on —computers located outside of Your county, region, country or other governmental jurisdiction where the data protection laws may differ from those in Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and that no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of Your data and other personal information.

9.Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.  You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.  Please note, however, that We may need to retain certain information when We have a legal obligation or lawful basis to do so.

10.Disclosure of Your Personal Data

  • Business Transactions
    • If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
  • Law enforcement
    • Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
  • Other legal requirements

The Company may disclose Your Personal Data in good faith or belief that such action is necessary to:

    • Comply with a legal obligation
    • Protect and defend the rights or property of the Company
    • Prevent or investigate possible wrongdoing in connection with the App
    • Protect the personal safety of Users of the App or the public
    • Protect against legal liability

11.Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use secure servers to protect Your Personal Data, We cannot guarantee its absolute security.

We do not store any information on Your device. You will be responsible for Your username and password. It is Your responsibility to keep these safe and confidential. We advise that You do not share this information with anyone.

All transmitted data via the MSA App is encrypted.

12.Detailed information about the Processing of Your Personal Data 

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our App in accordance with their Privacy Policies.

Analytics

We may use third-party App providers to monitor and analyse the use of Our App.

1.Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of Our App. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You may opt-out of certain Google Analytics features through Your mobile device settings, such as Your device advertising settings or by following the instructions provided by Google in their Privacy Policy: https://policies.google.com/privacy

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Payments

We may provide paid products and/or services within the App. In that case, We may use third-party services for payment processing, such as Stripe.

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

1.Stripe

Their Privacy Policy can be viewed at https://stripe.com/us/privacy

UK GDPR Privacy

 

1.Legal Basis for Processing Personal Data under UK GDPR

We may process Personal Data under the following conditions:

  • Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
  • Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
  • Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
  • Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

2.Special Categories of Personal Data 

We process special categories of Personal Data in accordance with Article 9 of the UK GDPR when you provide information through your interactions with Specialists in connection with receiving a medical opinion from the Specialist. ‘Special categories of personal data’ are a more sensitive form of personal data according to data protection legislation, and attract additional protection.  In particular, we must satisfy an additional lawful basis in order to use any personal data which.  Special category data includes personal data revealing:

  • Racial or ethnic origin;
  • Religious or philosophical beliefs;
  • Genetic data;
  • Data concerning health; or
  • Data concerning a natural person’s sex life or sexual orientation.

The only special categories of Personal Data we will process about you is in the information you provide through your interactions with Specialists through the App in connection with receiving a medical opinion from the Specialist. In order to hold that data about you we rely on your explicit consent to do so.

3.Your Rights under the UK GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.

You have the right under this Privacy Policy, and by law if You are within the EU, to:

  • Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, You can access, update or request deletion of Your Personal Data directly within Your account settings section. If You are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data that We hold about You.
  • Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information that We hold about You corrected.
  • Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to Our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the App.

4.Exercising of Your UK GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that We may ask You to verify Your identity before responding to such requests. If You make a request, We will try Our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. 

Links to other websites 

Our App may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

  1. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy 

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.  We will let You know via email and/or in-App notification of any material changes that affect how Your Personal Data is Processed or that affect your rights, prior to the change becoming effective and update the “Last updated” date at the bottom of this Privacy Policy.

  1. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us 

If You have any questions about this Privacy Policy, You can contact Us:

By email: info@myspecialistappinion.com

Last reviewed: 3 October 2025